Wheels of Glasgow | FISE Up
Watch Alex Donnachie ride in his hometown!
Brand New Video Featuring BMX Street Legend Alex Donnachie.
There is nothing like riding a BMX around to discover a city and in this short film we follow Glasgow native Alex as he tells us more about himself and shows us what Glasgow has to offer.
ABOUT THE PROJECT
The project was imagined by GLASGOW LIFE, who had the ambition of showing the world what Glasgow really had to offer the BMX community. The city is looking forward to attracting a new and embracing the existing BMX audience, as Glasgow looks forward to hosting the UCI Urban World Championships in 2023. This will be part of the inaugural 2023UCI Cycling World Championships taking place in Glasgow and across Scotland.
Councillor David McDonald, Depute Leader Glasgow City Council and Chair Glasgow Life :
“We were delighted to work with Hurricane on this exciting and innovative collaboration. Signing Alex Donnachie to ride in the film and completely personalise his relationship with Glasgow is extremely moving. We hope many young people in Glasgow and beyond are inspired by Alex’s journey and passion, and will go onto share his love of BMX. The city has a unique blend of parks, urban landscape and world class sporting venues, which makes the Glasgow a truly welcoming home to many of the world’s finest BMX riders”.
The project was developed and brought to life by Hurricane Creative who had a vision to capture the soul of the city in a film that would excite not only the BMX community but all those interested in art, culture, travel and of course bicycles. Rodeo Film were tasked with directing the project and bringing a cinematic style to the film that would express the atmosphere and vibrations of the city itself.
Olivier Pascal International Development Director at Hurricane Group
“Glasgow has always been, on the global map of urban sports and specially of BMX Freestyle, a core city where the urban environment encourages the local riders’ creativity. When the UCI awarded their very first Cycling World Championships to Glasgow, it was clear to us that BMX Freestyle would benefit from it. This video showcases the legitimacy of Glasgow hosting the Freestyle side of cycling within other traditional cycling disciplines by capturing the true spirit of the city and its inhabitants. We truly believe the fans, but also the Youth as a whole, will dig into the Glasgow vibes captured in the video before visiting in 2023 for the UCI Cycling World Championships.”
MORE ABOUT GLASGOW LIFE
Glasgow Life is a charity working for the benefit of the people of Glasgow. We believe everyone deserves a great Glasgow life and we find innovative ways to make this happen across the city’s diverse communities.
Our programmes, experiences and events range from grassroots community activities to large-scale cultural, artistic and sporting events which present Glasgow on an international stage.
Our work is designed to promote inclusion, happiness and health, as well as support the city’s visitor economy, in order to enhance Glasgow’s mental, physical and economic well being.
For more information on our work, see http://www.glasgowlife.org.uk
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